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Yugo – the man behind Smile Virtuoso: Past – Present – Future

It’s been a while since I disappeared from the forefront of dental education. For the past decade, having a presence in social media has become the norm regardless of who you are. If you are not actively promoting yourself online, then apparently you don’t exist. I’m not on anything –Facebook, Twitter, Instagram or TikTok – except LinkedIn. I’m not a follower, and I only act according to my beliefs.   The saying ‘work until you no longer have to introduce yourself’ is something I’ve believed in and kept in mind since the start of my career. The hours I have spent at work as a dental technician/ceramist would easily exceed Malcolm Gladwell’s 10,000-hour rule (i.e., the time required to be decent at...

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